Soma Case Study
Hotel & Residences
A new expression of contemporary luxury, shaped by wellness and restraint.
A new expression of contemporary luxury, shaped by wellness and restraint.
A new expression of contemporary luxury, shaped by wellness and restraint.
Chapter One
Branding & Visual Strategy
SOMA began with a simple observation: today’s luxury is defined not by more, but by less. Rather than positioning the project through amenities or spectacle, we shaped a contemporary Mediterranean retreat where architecture, landscape, wellness, and visual identity form one continuous experience.
Every strategic decision —from positioning and narrative to the identity system— was designed to express a single idea: a place to slow down, reconnect, and return to oneself.
SOMA began with a simple observation: today’s luxury is defined not by more, but by less. Rather than positioning the project through amenities or spectacle, we shaped a contemporary Mediterranean retreat where architecture, landscape, wellness, and visual identity form one continuous experience.
Every strategic decision —from positioning and narrative to the identity system— was designed to express a single idea: a place to slow down, reconnect, and return to oneself.
Chapter Two
Visual Production
Visual production became the medium through which the strategy took form. Every image was art directed to preserve the project’s philosophy, ensuring that architecture, landscape and light communicated a single, coherent atmosphere.
From photorealistic CGI to curated lifestyle imagery, each asset was developed as part of one visual narrative—expressing the tactile materiality, restrained elegance, and slow rhythm that define the SOMA experience.
Visual production became the medium through which the strategy took form. Every image was art directed to preserve the project’s philosophy, ensuring that architecture, landscape and light communicated a single, coherent atmosphere.
From photorealistic CGI to curated lifestyle imagery, each asset was developed as part of one visual narrative—expressing the tactile materiality, restrained elegance, and slow rhythm that define the SOMA experience.
Residential Facade
Residential Facade
Chapter Three
Visual Systems
We extended SOMA’s visual universe across physical and digital touchpoints, creating a cohesive brand experience from sales collateral and stationery to construction hoarding, signage and digital environments.
We extended SOMA’s visual universe across physical and digital touchpoints, creating a cohesive brand experience from sales collateral and stationery to construction hoarding, signage and digital environments.
